Growing Instagram Organically: The 6 Rules We Live By

The purpose of SEO is to build credibility with search engines. As such, alt text is a very important on page SEO factor for image searches as well as traditional web search. Combine both SEO and SEM to maximize SERP real estate. Yes, Google is just one search engine of many. Here is what Google’s Matt Cutts has to say about repeating heading tags. When you get to this stage, you want to be strategic about your final keyword choices. If these 2 pages were about the same topic, Page A would likely rank higher than Page B. If you right click and select “inspect” on any web page, you can see its title tag, which appears in the section between the and tags. This number can seem daunting if you are in charge of marketing for your company. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. It should enable you to benchmark, track and report back on the value you’ve driven for any given business in any given time period on a holistic online presence level, with relative ease. Invest in success – watch our product video below and book a call to unlock your full potential today. What Google shows can also depend on what it knows about the searcher the country they live in, for example. Mastering technical SEO takes advanced programming and SEO skills that must be applied across a range of different coding languages and CMS platforms.

SEO COnsulTING

Showing up for industry keywords is key for connecting with your target audience. A backlink is generally called Inbound Link IBL or Incoming Link. If your copy doesn’t push people to click, your Quality Score will suffer. The first step of any SEO content strategy development is discovering who your target audience is and understanding their wants, needs, pain points, and interests. Master The 5 Keys of SEO. And when you make search engines happy, your rankings can make you even happier. Structured data, or schema, helps Google understand your content even better, so should be a crucial part of your on page SEO audit. Because search engines like Google read your website, so the words you use determine whether or not your site will rank in their results pages. Adding internal links from one page to another signals to Google that these pages are related. We hope this guide helped you learn what are backlinks, and how you can use them to grow your website. To adequately ensure that pages are not indexed, a page level robot’s meta tag should be included. Looking deeper: An SEO cost can mean one of two things: the investment in your organic search strategy, or how much you pay for paid search engine marketing SEM services like Google AdWords. Established brands never had to worry about sourcing links, since they had the benefits of time working in their favor. They can determine whether a website climbs or falls in Google’s search rankings. SEO content increases the organic visibility of your website without having to run expensive ads. But how do you know what Google wants to see on your page for the keywords you’re targeting. If you are writing a post about accounting software for nonprofits, for example, think about how users will search and what words they will use. In a market saturated with advertisements and pitches, content exists to help prospects and customers solve problems and learn new things—no strings attached. Search engine optimization professionals, commonly known as SEOs, specialize in optimizing web content and websites to rank more highly in organic search results. The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results. Contact the Digital Strategy and Services team within University Marketing and Communications. What’s the point of making changes if you don’t analyze the data. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Google profits from people trusting and valuing its search service. Get fresh content from WPBeginner. The actual search traffic as reported Methods in SEO in Google Analytics is usually 3 5 times bigger. Instead, create content with keywords in mind, looking for opportunities to naturally include a target keyword, or variations and synonyms of it. In addition, some experts are beginning to refer to off page SEO as “reputation building”.

Points to Note

Now that you know the basics of technical SEO, here are 10 tips you can use to improve your site’s technical SEO and boost your search rankings. Here are our top tips for writing effective alt text. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. This well known metric uses backlinks and other factors to predict how likely that site is to rank well in Google. You should understand what digital marketing is and the role of SEO in digital marketing campaigns. This can improve your website’s visibility and authority, and attract more traffic to your site. So while that doesn’t mean you completely avoid difficult keywords especially if they have business value, you should take ranking difficulty into account when targeting them. This commonly happens on dubious pages about gambling or less than legitimate prescription drugs. Off page SEO refers to any activities performed outside of a website to improve the site’s ranking on search engine results pages. There are many tactics to backlink building, and some of the current best practices include guest blogging, creating lots of infographics that will be highly shared, and using influencer marketing in your content. Like every other marketing endeavour, Google Map SEO demands time and can be stressful to set up successfully. Because they give consumers and search engines context for your website, your URLs are a crucial component of your Local SEO strategy. Or, as Bruce Clay put it: SEO will only be done when Google stops changing things and all your competition dies. Today, many internet users use Google to access the internet. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Ultimately, this type of SEO campaign translates into increased sales. No code, no credit card, and no commitment required. For more information about off page SEO, please see Mustaasam Saleem’s article 11 Smart Off Page SEO Techniques You Need to Use Right Now. That clearly indicates the level of interest that people have. Today, many people use SEM interchangeably with PPC which we’ll talk about in the next section. The search engine optimization consultant job description, or SEO Consultants job description, is to analyze, review, improve websites and search engine results performance, and incoming links as a critical part in conveying expert advice, guidance, actionable tasks, and recommendations that enable business owners to earn more natural search engine traffic, qualified business leads, and higher search engine ranking positions, which lead to more website clicks and qualified search engine traffic. Save my name, email, and website in this browser for the next time I comment. If you want to learn how to get more organic traffic from Google, keep reading. Mac App Store is a service mark of Apple Inc. These factors include. That’s why you may often see SEO divided into “on page” and “off page” categories. Our digital marketing efforts on social media have shown returns of 1:4 using Tik Tok, Snapchat, Quora, Reddit, and any social site.

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Long term investment: The execution of a Search Engine Optimization is understood as a long term strategy. Keywords can often open the door to inspiration by telling you exactly what people want to know based on what they’re searching for. So you can convey to search engines that your page is about an event, contains a recipe, etc. Businesses with multiple locations or that service different areas will benefit from having a landing page for each location. It’s not an either or question – always choose both as long as your budget allows it. Quality of the content. To rank your content in 2022, you also need to optimize your content for. Your blueprint for a better internet. Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. These positions influence your organic traffic. There are many tactics to backlink building, and some of the current best practices include guest blogging, creating lots of infographics that will be highly shared, and using influencer marketing in your content. A search engine spider follows the links found on a page, both internal and external links. In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium 74 at the time of the announcement. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the “crawl rate,” and track the web pages index status.

Importance Of Technical Optimization For Websites

Five such SEO specialties include. In this article, you’ll find an 11 point SEO checklist for small businesses that help you prioritize and focus on those SEO tasks that will really move the needle for you, including. As soon as you join hands with SEO Brand, the company acquaints you with a dedicated account manager and a personalized SEO team. Because when marketers get their teeth into a new “strategy,” they like to run it into the ground. Using social media platforms is a great way to extend the reach of your content. They run a sophisticated algorithm that determines what results to display for each search query. Nothing in particular. Therefore organic traffic is always needed to be there. Technical SEO involves making changes under the hood of your website in order to improve search performance. E A T Expertise, Authorship, and Trustworthiness is an important factor in how well you rank in Google. SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design “white hat”, and those techniques of which search engines do not approve “black hat”. This suggests that increasing traffic can increase lead creation, meaning you can draw in more prospects and clients, which will increase your sales. This allows for the segmentation of websites and webpages, specifically targeted for users in a particular country. There should also be dashboards that make it easy to report wins and losses to colleagues and executives. Search engine marketing SEM, on the other hand, costs money but can deliver very rapid results. SEO stands for search engine optimization, and it is a practice of optimizing your web pages to rank higher on search engine result pages SERP. If we want to rank for both of these, do we create one category page targeting “Vape parts and accessories” or do we need 2 pages. For example, if the consumer is visiting a page about the “best smart phones” he might find links out to other carriers, cell phone providers or user generated review pages. Local Search Engine Optimization SEO harnesses the power of the community to catapult small and local businesses to success. Getting the most out of RankBrain. Search engines are like libraries for the digital age. How to Increase Domain Rating Website Authority by @samsgoh. Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing. On the first page/s, thereby driving traffic and sales. Optimizing your metadata is pretty simple. Which one is better because these are complementary channels. Our team can help you develop and implement the best SEO strategy for your needs, and achieve real results from your SEO investment. This will give search engines another tool for determining whether your content is relevant and valuable.

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It goes deeper than that. Although an SEO consultant must be competent at every stage of the SEO workflow, they are often hired to perform a certain task or complete a project. Along with that and the localized content on the website, a user will be more likely to see local search results in their queries. The instant gratification of the web has only made us more impatient, also. In doing so, you can passively attract highly targeted visitors to your site who are ready to become your clients. A typical day will probably include some combination of the following SEO tasks. A website should work well – be fast, clear, and easy to use – for your users in the first place. Your page’s CTR is a measure of the number of people who click on your result when it shows up on Google’s SERP. Does the linking page have other websites linking to it building up its own authority. It can also help determine how well that page ranks. Good content and SEO work hand in hand. Keyword research H4: Keyword practices to avoid H3: 2. Keyword research is at the foundation of any solid SEO strategy. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed. SEO plans include a checklist of items and a template to follow to improve the website rankings and organic visibility in search engines. But first, you need to come up with a great SEO title.

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The second step is indexing. SEO consulting services are intricate and often confusing. In the end, we will share some of the best off page SEO techniques with you. Here are a few resources to check out. 63% of Google searches come from mobile devices, and that number is growing every year. Organic results refer to the listings on SERP that appear naturally because of factors such as relevance, quality, authority, and more. Joshua’s online courses are taken by thousands of students every month on international eLearning platforms like Future Learn and Udemy. Internal linking often gets overlooked when it comes to on page SEO. Start typing a keyword into Google’s search field, and it will populate a list of suggestions. Let’s look at a few ways to do that. In SEO terms, this would be on page SEO. Establish a schedule for meetings and forms of communication e. Generally speaking users view the business’ that at the top of the search results to be the more credible source, than ones who do not rank as highly on page rankings, thus SEO is highly important if you want people to visit your website. With paid search, you get near instant results, sometimes in minutes; whereas, with organic search, results take more time often weeks, months, and even years.

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You should carefully consider your site’s architecture and user experiences to ensure people are taking the desired actions. Improving technical SEO helps search engines better understand your site and is essential as it impacts all other aspects of SEO. So that’s what SEO means in practice. Google Play and the Google Play logo are trademarks of Google Inc. If your platform provides what your users are looking for—whether that be in the form of information, answers to questions, products, or services—then you begin to establish trust with your customers. A clear example of building a solid user experience is how Google has become more and more of an answer engine offering the sought after data directly on the SERPs search engine results pages. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. This is supported by the variety of answers I received when I casually surveyed a Facebook group of SEO experts on what SEO copywriting is. You’ll find a section that details steps you can take, too. Most SEO professionals use Google’s Keyword Planner for this, but it can be a bit frustrating to use, so you may wish to consider other options. This is especially important when it comes to rich snippets and it’s a great way to instantly boost your content to the top. Such penalties can be applied either automatically by the search engines’ algorithms or by a manual site review. The goal of SEO is to increase the number of organic visits not paid from search engines like Google because organic traffic is a key source of visitors and potential customers. That stat alone illustrates why sites MUST be search engine optimized in order to viably attract users. This is not a bad thing; pay per click marketing campaigns use strategic research to help increase your return on investment ROI. Another thing to look for is a company that performs all its SEO services in house. To get that visibility, you must understand three core components. How does it accomplish this. On page SEO refers to best practices that web content creators and site owners can follow to ensure their content is as easily discoverable as possible. Remember I said writing for SEO involves understanding search intent. For organic search, traffic is free, although it does require an investment of both resources and time. The more you advertise or use social media outlets the better your internet presence and the better search engines rank your off page SEO.

Whitepaper – Digital Marketing 21 Steps To Email Deliverability Success

Here’s what backlinks look like in action. As important as it is to implement SEO best practices on your site and in your content, it’s also important to be able to track and analyze the results of your efforts. An entrepreneur or freelancer has two main strategies to tap into when marketing online. Links are vital for SEO. Though some of the benefits of SEO for companies have been mentioned in this guide, this section is to give answers to the question: what do SEO agencies do. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work. In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website. You’ll see these ads on more generic queries in particular. If you’re looking for SEO suggestions, Clearscope can be especially helpful. You know your business best and your goals will act as the driving force behind your SEO strategy. When it comes to the share of traffic, roughly 20% to 30% of searchers click on paid results, and 70% to 80% of searchers click on SEO results. For the best results, your meta description should stick to 160 characters. Social media sites use the SEO title tag of the document as the initial default title that gets shared on social media although you can overwrite these with open graph tags. The SEO process targets mostly organic links and search engine result placement; still, it is often complemented by more aggressive measures e. It allows us to create content that not only ranks high on Google but also directly ties into our business goals. Open a support request and our support experts get your issue solved immedietly. You’ll need to have a thorough understanding of SEO metrics in order to measure, analyze, and improve your SEO strategy. But with a solid SEO foundation in place – and a little patience – the benefits of your SEO strategy should become apparent, leading to a better user experience for customers and more conversions for your business. Well, you’ve come to the right place. SEO isn’t just for online businesses. Understanding what SEO is in business is the first step to better sales and visibility for your business. Enterprises struggling with an influx of online and offline data sources require flexible technology. This is one of the most crucial marketing strategies for any business. If you aren’t, another business just gained a new customer—or, you just lost one.

5 Ways to Use Google Data Studio to Improve Your SEO

Long tail terms don’t get a ton of search volume. In other words, neglecting SEO would mean neglecting one of the most important traffic channels—leaving that space completely to your competitors. Improving your off page SEO performance will directly correlate with your Domain Authority score DA. It’s very important for on site search engine optimization but not easy to “get right” unless you are a professional. Since search engine bots cannot watch videos, they rely on accompanying text data to index them properly. Most of the time, what happens is that you start well applying all the SEO strategies and hit a roadblock somewhere, and get lost on how to take it forward from there. You should H1, H2 and H3 tags depending on content requirement. To do this, it uses a computer program called an algorithm. You can also plan for, track, and optimize existing content that isn’t currently ranking as highly as you would like. But for everyone who is new to the world of SEO: let me explain what Google does and how SEO works. In simple words, SEO means a set of actions for internal and external website optimization aimed at increasing the position of a site in search results. You have two ways to use search engines to help people find your website; search engine optimization SEO and search engine marketing SEM. In this way, you can continue to build a targeted ecosystem to achieve dominance in that area before tackling other, more challenging areas. Use off page SEO to drive website traffic, improve your brand reputation, and boost your SERP ranking. We work in many different fields but have developed specialties in a few key industries. However, ads cost a lot of money and can’t be run on a long term basis, especially if you don’t have deep pockets. Search engine optimization, or SEO, is the process of tailoring your website and content to get more organic traffic from search engines, like Google, Bing, or that cool tree planting search engine Ecosia. Now, what about guest blogging to grow your brand. SpyFu may be used to determine which search terms are the most profitable in your competitors’ paid and organic search efforts. Mobile friendly pages are able to shrink down to fit on any device’s screen while still allowing people to navigate around the page to achieve their goals. That’s all well and good, but you can tell me that RPA stands for robotic process automation and that doesn’t mean I know what RPA is. We’re ready to turn your website into a lead generating machine. There are several DIY ways to make your website rank higher in search results. Another key difference between paid and organic search is time. If they see references to it among several other websites, search engines automatically conclude that your website holds some authority on the topic. Then, they evaluate available alternatives based on reviews or social media hype before inquiring with a company.

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Fortunately, thanks to the keyword research you just did, this step should be pretty simple. For this, just take a closer look and see if you have a lot of professional websites, big media websites, or company websites. We hope this guide helped you learn what are backlinks, and how you can use them to grow your website. Consultants must have proven success in SEO and SEM and an in depth knowledge of website analytics tools such as Google Analytics and WebTrends. Of course, this process should always be done naturally. Creating useful content starts with matching search intent. By following some simple techniques, you can ensure that third parties, social platforms, and other online resources positively impact your search engine rankings. Given that not all business owners are knowledgeable in digital marketing terms, it will be really helpful to have an SEO company. Therefore, the goal of both on page and off page SEO is to achieve top search engine rankings which will usually result in increased organic traffic and potentially more sales. All these things will organically lead to traffic and more naturally built links to your site. We have a free and premium version of this plugin. Our process supercharges your website with a deep dive into all the aspects that affect your technical SEO. A good rule of thumb is that for every 100 clicks you get, you’ll get between 3 and 10 enquiries. Sign up for one of the top digital marketing courses today. You Can Rank For Informational Keywords: Informational keywords are terms like “What is X” or “How to X”. Cookie Settings Terms of Service Privacy Notice Information Security Accessibility Statement Contact Your Privacy Choices. All that matters is that it’s informed by both data about your target audience and trends in search.

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Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. Therefore, to gain brand awareness, social signals are a great way to increase Search Engine Optimization. This ensures optimum visibility and improves your chances of attracting targeted traffic. Use only lowercase letters, numbers, and hyphens. The main website has to be set up properly with complete technical accuracy and made sure that the pages are optimized for their content. Plus SEO optimization, plagiarism checks, Chrome Extension and more – new price plans are here. Tons of different industries use SEO copywriting services because they are vital to any business no matter the vertical. Here’s what backlinks look like in action. The keyword optimized blog posts you put out every week or so are the meat and bones of your content strategy. SEO is one side of that coin. You should just quit now. On site optimization is not that difficult. It appears as a clickable headline and is essential for user experience, search engine optimisation, and social sharing. An SEO expert must factor in the entirety of a client or company website, and take into account not just the structure but also the user experience and overall look and feel.

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The meta title is one of the most important places to put your keyword phrases in the HTML for your page. Looking for training with certification. And then, category pages link to individual subpages on the site. It’s no secret that Google ranking factors are an essential focus of your overall strategy. Some SERP features on Google are organic and can be influenced by SEO. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices. We took the top ranking pages for 44,589 non branded keywords and looked at organic traffic to the pages that link to them. Copywriters and content writers alike need to be thorough researchers in addition to being competent writers. Also, when someone visits your website from another trusted source, Google considers this social signal to be a positive ranking factor. This step is all about keyword optimizing your content for SEO. The intention is to offer users the information they are looking for in fewer clicks, quickly and easily. Depending on the needs of your business, they may include. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed. Trillions of searches are conducted every year. While it may appear that so many competing elements taking up real estate on SERPs push the organic listings down, SEO can still be a very powerful, lucrative effort. And a table style featured snippet looks like this. However, SEO is marketing, just like PPC is marketing. Many of these directories prioritize agency placements based on who pays the most money and other questionable tactics like only featuring agencies that link back to the directory. FREE eBook: A Guide to SEO for Small Business. Along with a primary or seed keyword, you should also have secondary and tertiary keywords as they will still offer value to your business. For 30 years we have proudly connected 600+ companies with over 5,000 candidates. Search Engine Optimisation SEO is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Your SEO efforts must be up to speed for your content to gain visibility in search. A dofollow link is just a regular link—a way to pass on authority to a website. With practice, figuring out the quality of a link will come naturally, but there are also SEO tools that can do the heavy lifting for you. Useful tools exist to perform technical SEO. Search marketing is a type of digital marketing. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s search engine results page. If a user finds that site through the search engine, it can lead to better brand engagement. This, paired with strong on page SEO, drives more traffic to your site.

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Fix technical SEO issues. Step inside the shoes of the potential customer of your product or service. Ensuring the keywords are present in headings, meta descriptions and the body of the content will improve rankings for those terms. In other words, neglecting SEO would mean neglecting one of the most important traffic channels—leaving that space completely to your competitors. A large part of SEO is in creating content that is targeted towards the keywords that search engines’ users are searching for. Google Play and the Google Play logo are trademarks of Google Inc. Examples include hard and soft skills like. As Gary Illyes, Google’s trends analyst, once put it in a Reddit AMA: “MAKE THAT DAMN SITE CRAWLABLE. Research the quality of your link first with a domain authority tool. The same can be said of perfect SEO. While review schema can give you more appeal. You may ask: Why not just pay to appear in the ads section. It indicates favorably that your website contains reliable information. Best Feature: “Marketing Checklist”. You’ll want to target specific keywords that are relevant to your website’s established niche and have low competition which gives you a much higher chance of landing on the first SERP. If you are curious to get into the world of digital marketing, check out upGrad and MICA’s PG Certification in Digital Marketing and Communication. We’ve listed these content types in the Content Type column dropdown. Adding relevant keywords to a web page’s metadata, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. The key difference between SEO and paid advertising is that an SEO strategy involves “organic” ranking, which means you don’t pay to be in that space. Because a Google user is happy when they find the result that serves their needs in the best way. The key is giving site owners a reason to link back to your site. If you’re creating unique guest posts that provide value to readers on sites that are relevant to you, you’ll be fine, and the link juice will flow nicely to your site. But, they don’t even have a website. The documentation available at Google for on page SEO is extensive. Not only will this break up text and make your content more readable, but you will also meet the needs of a variety of visitors to your site. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.

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And how do they get them from point A to point B. Think of it as a huge online library with someone who scans for new books, a library arrangement system, and tons mega trillions of books. For example, when someone types “vegan lasagna” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it. Tech SEO experts will assess your website for page load speed, coding errors, 404s, missing or broken redirects, schema markup, and more. Leave a comment or ping me on Twitter. The jargon around links doesn’t stop there, unfortunately. If you’re paying for a tool, consultant, or marketing agency to help you optimize your web content, your bill can vary wildly with the depth of the services you’re receiving. However, again, everything your brand does matters. This will increase user engagement on your site, as it becomes easier for them too. Every change to Google’s algorithm or competitor content could knock you off that top spot, which means you have to keep up with changes. This can actually multiply the amount of traffic to your website. And, we’ll guide you through common site speed optimization tips here. It has been estimated that the average cost of buying a link in 2019 was $291. This is sort of a pre tip before we get started, but it’s important to mention. So what is search engine optimization. You’re not trying to trick anyone or intentionally game the system with gray hat tactics. Any copywriter will know how to take keywords and naturally work them into the writing. Instead of using long form content to stuff as many keywords into your document as possible, bring value to your readers. Certain agencies offer guaranteed SEO services to attract inexperienced companies hoping to achieve higher rankings and increase traffic using organic SEO practices. A search engine like Google, indexes web pages if not otherwise determined – Imagine it as one of those old, yellow phone books, only in a digital format. For example, the contact phone number, email, and address on your website and social media handles should match your GMB profile. Explore the four types of SEO and learn how to optimize your site.